Available for New Engagements

Abdulmujeeb Iyanda  ·  GHL Hub Pro

Your CRM,
Expertly Handled.

GoHighLevel CRM Architect & Automation Specialist — building revenue-generating systems for businesses across 5 countries for 6+ years.

6+
Years in IT
4+
Years in GHL
13+
Clients Served
5
Countries
Home Let London Ltd 🇬🇧SBG Atlanta 🇺🇸LazyMagnet AI 🇳🇿Vertical Marketing 🇺🇸VA Hub PRO 🇨🇦Agent Autopilot 🇺🇸KerriJames 🇺🇸DJ Development Group 🇦🇺Buy Australian Property Investments 🇦🇺AquatyxCoppen SolarEverest Franchise Development 🇺🇸The Auto Builder 🇺🇸 Home Let London Ltd 🇬🇧SBG Atlanta 🇺🇸LazyMagnet AI 🇳🇿Vertical Marketing 🇺🇸VA Hub PRO 🇨🇦Agent Autopilot 🇺🇸KerriJames 🇺🇸DJ Development Group 🇦🇺Buy Australian Property Investments 🇦🇺AquatyxCoppen SolarEverest Franchise Development 🇺🇸The Auto Builder 🇺🇸
About

The Architect
Behind the System

I'm Abdulmujeeb Iyanda — a GoHighLevel CRM Architect and Automation Specialist with a B.S. in Information Technology and 6+ years of experience delivering enterprise-grade CRM solutions. I've served clients in the United States, United Kingdom, Canada, New Zealand, and Australia, across property development, legal services, fitness, solar, home services, and digital agencies.

I don't just build systems — I engineer them. From requirements mapping and system architecture through to implementation, QA, and team documentation — I bring both strategic thinking and deep technical precision to every engagement.

Full CRM migrations (Ontraport → GHL) with zero workflow disruption and measurable performance improvements
AI Voice & Chatbot deployments (ElevenLabs, Synthflow, ZappyChat) wired live into CRM pipelines
A2P 10DLC & Twilio compliance — SMS, voice calls, and multi-channel campaign architecture
Make.com & Zapier orchestration across 6+ industries and 13+ client accounts worldwide
Core Stack & Integrations
GoHighLevelMake.comZapier TwilioElevenLabsClosebot SynthflowZappyChatCal.com Zoho CRMHouseCall ProAnthropic AI MailgunMindBodyOntraport Meta Lead AdsFirecrawlREST APIs
🎓B.S. Information Technology — University of the Cordilleras
🌍English (Professional) · Filipino · Yoruba (Native) · Arabic
How I Work

From Brief to Build to Beyond

A documentation-first, QA-enforced process — so every system I deliver is reliable, maintainable, and built to perform long after launch.

01
🔍
Discovery & Requirements

A structured 45-minute discovery call using a pre-built requirements framework — covering your lead sources, current tools, team structure, pain points, and success metrics. Nothing is assumed. Everything is documented.

Requirements Document
Scoped Work Agreement
Project Timeline
02
🗺️
Architecture & Wireframing

Full system design before a single workflow is touched. Pipeline stages, tag taxonomy, naming conventions, automation logic, and integration touchpoints — all mapped and client-approved before build begins.

System Architecture Document
Naming Convention Guide
Automation Logic Map
03
⚙️
Phased Build

Built in prioritised phases — core infrastructure first, then automations, integrations, and campaigns. Loom walkthroughs delivered after each phase. Staging environment used throughout so production is never disrupted.

Phase-by-Phase Updates
Loom Walkthroughs
Staging Test Reports
04
QA & Pre-Launch Testing

A 20-point QA checklist applied on every project without exception. Every trigger, automation branch, integration endpoint, and edge case is tested — including intentional failure scenarios. Nothing goes live without sign-off.

20-Point QA Checklist
Failure Scenario Tests
Client Sign-Off
05
🚀
Launch & Documentation

Smooth deployment with real-time monitoring on first live runs. Full handoff package: SOPs, workflow logic maps, tag and pipeline reference guides, and Loom training videos so your team knows exactly how the system works.

SOPs & Reference Guides
Team Training Videos
Change Log
06
📈
Support & Optimisation

30 days of post-launch monitoring, edge case resolution, and performance tracking. A structured 30-day review call identifies optimisation opportunities. Systems should improve over time — and yours will.

30-Day Live Monitoring
Performance Review Call
Optimisation Roadmap
Services

What I Deliver

End-to-end CRM architecture and automation — from first contact to closed deal and long-term retention.

01
⚙️
CRM Architecture & Setup

Full account design, pipeline architecture, custom fields, user roles, and integrations — engineered around your exact business model and sales motion, not a generic template.

02
Workflow Automation

Smart multi-step automations with real-time triggers, If/Else logic, Math Operations, and multi-channel follow-up — running 24/7 without a single manual touch.

03
🤖
AI Chatbot & Voice Integration

Deploy AI agents — chat and voice — that qualify leads, handle objections, and book appointments autonomously, natively wired into your CRM pipelines.

04
🎯
Lead Management & Nurture

Lead scoring, tier-based pipeline routing, automated nurture sequences, and precision human handoff — so every qualified lead gets exactly the right response at the right moment.

05
🔄
CRM Migration

Full, zero-disruption migrations from Ontraport, HubSpot, or Zoho into GoHighLevel — preserving data integrity while optimising every workflow and campaign along the way.

06
📣
Email & SMS Campaigns

Multi-channel campaigns built with proven copywriting frameworks — designed to re-engage cold leads, onboard new clients, and convert at every stage of the funnel.

Case Studies

Real Systems. Real Results.

Selected projects showing the complexity, methodology, and outcomes I deliver across industries.

Property Development🇦🇺 Australia
DJ Development Group
Challenge: A Queensland residential builder needed a fully automated lead pipeline from Meta Lead Ads — but Meta leads don't natively trigger GHL workflows, requiring a custom solution to function reliably at all.
Engineered a tag-bridge trigger workaround to fire GHL automations reliably from Meta Lead Ads without missing a single submission
Built a lead scoring engine using Math Operations — evaluating lot type, budget range, and enquiry source to generate a score out of 10
Designed 3-tier routing: Hot leads (8–10) → Priority Pipeline + AI Bot; Warm/Cold → 14-day multi-channel nurture sequence
Configured a Conversation AI bot with a full property knowledge base for instant lead qualification around the clock
Built a human handoff workflow with auto-notification to the sales team, triggered only on high-intent signals post-AI qualification
Meta Lead AdsLead ScoringConversation AI14-Day NurtureHuman HandoffGHL
Automation Flow — Lead Pipeline
📱 Meta Lead Form Submitted
🏷️ Tag Bridge AppliedFires GHL Workflow
⚡ Lead Scoring EngineMath Operation · Score /10
Score 8–10
🔴 Hot Lead
🤖 AI Bot + Priority Pipeline
Score 0–7
🟡 Warm / Cold Lead
📧 14-Day Nurture Sequence
🤝 Sales Team Handoff + Notification
Insurance Marketing🇺🇸 United States
Agent Autopilot
Challenge: An Insurance marketing platform needed a fully operational Voice AI system integrated with GHL and Twilio — reliable enough to handle live lead contact at scale, with every call outcome feeding back into the CRM pipeline automatically.
Deployed and configured Synthflow Voice AI with real estate scripts, objection handling, and live appointment booking wired into GHL
Set up ZappyChat for website visitor qualification — feeding chat responses into GHL contact records with intent-based auto-tagging
Configured Twilio for A2P SMS compliance and outbound call campaigns — number verification, messaging service, delivery troubleshooting
Built call outcome routing: answered, voicemail, and no-answer each triggering a distinct automated follow-up sequence in GHL
Implemented a debugging and error-monitoring layer to catch webhook timeouts and failed triggers before they impacted live leads
Voice AISynthflowZappyChatTwilioA2P ComplianceCall Outcome Routing
Integration Architecture
🤖 SynthflowVoice AI Agent
⚙️ GoHighLevelCRM + Pipelines
💬 ZappyChatWebsite Qualifier
+
📱 TwilioSMS / Outbound Calls
📊 Call Outcome RouterAnswered · Voicemail · No Answer
⚡ Automated Follow-up SequencesDistinct logic per call outcome
AI Outreach Agency🇳🇿 New Zealand
LazyMagnet AI
Challenge: The agency needed hyper-personalised outreach emails at scale — each one referencing the prospect's specific business context, written in NZ English using proven copy frameworks. Generic sequences weren't converting.
Built a Make.com scenario orchestrating the full personalisation pipeline — triggered automatically when a new lead is added to GHL
Integrated Firecrawl to scrape each lead's website in real-time, extracting business services, brand tone, and key selling points as structured data
Connected Anthropic Claude AI to generate a unique email per lead using Hormozi and Brunson copywriting frameworks, written in NZ English
Built a QA checkpoint in Make.com — AI output reviewed against brief criteria before being injected into GHL as a live sequence
Each lead received an email referencing their specific business — indistinguishable from a manually written message, but delivered at full automation scale
Make.comAnthropic AIFirecrawlGHLNZ EnglishPersonalisation at Scale
AI Personalisation Pipeline — Make.com
1
Lead Added to GHLNew contact triggers Make.com scenario via webhook
Webhook fires to Make.com
2
Firecrawl · Website ScrapeExtracts services, brand tone, key selling points
Structured data passed to AI module
3
Anthropic Claude · Email GenerationHormozi / Brunson frameworks · NZ English
Output sent to QA checkpoint
4
Quality Control GateAI output reviewed against brief before proceeding
Approved email pushed to GHL
5
GHL · Personalised Sequence LiveLead receives email referencing their specific business
Automation Blueprints

Frameworks & Systems Built Across Industries

Full swimlane flows, 6-module system packs, and Airtable project plans — organised by industry and available to view in full detail.

Home Services🏠 Aquatyx
Job Order Fulfillment System

4-swim-lane system mapping the complete job lifecycle — from customer booking through ops dispatch, field staff execution, to automated billing and review collection.

Auto job record created in Airtable on booking via Zapier
Before/after photo upload required before job is marked complete
Invoice auto-generated and payment link sent on job completion
Review gating: low ratings flagged to manager before going public
GHLAirtableZapierAuto-InvoiceReview Gating
Fitness & Wellness🏋️ Fitness Studio
Member Journey Flow

Complete member lifecycle from Instagram ad to paying member — lead capture, trial class automation, post-trial consultation flow, onboarding, retention, and renewal/upsell triggers.

Lead tagged by source (Instagram / referral / walk-in) automatically
Free trial offer SMS sent within 5 minutes of lead capture
Post-trial consultation → membership conversion flow
Renewal reminder 7 days before expiry + personal training upsell
GHLAirtableLead CaptureTrial BookingRetention
Legal Services⚖️ Meridian Legal Partners
Law Firm CRM Implementation

Replaced email + spreadsheet intake with a complete CRM build — conflict checking, consultation scheduling, retainer management, case milestone tracking, and auto-billing.

Auto acknowledgement email + SMS on every inquiry submission
Conflict check + consultation booking — fully automated intake
Retainer e-sign via CRM with auto receipt + engagement letter
Case milestones tracked in Airtable with auto client updates
60% faster intake 0 missed follow-ups Billing delays eliminated
GHLAirtableE-SignConflict CheckAuto-Billing
Professional Standards

What Makes the Difference

The practices I apply on every engagement — what separates a system that works on day one from one that still works two years later.

📐
Strict Naming Conventions

Every tag, workflow, pipeline stage, and custom field follows a documented naming convention before the first element is created. A GHL account without structure becomes unmaintainable within 60 days.

Convention: [SOURCE]–[ACTION]–[STAGE]  ·  e.g. FB–OPTIN–COLD
📄
Documentation-First Architecture

Every project produces a living System Architecture Document — pipeline logic, tag taxonomy, workflow diagrams, integration specs, and a change log. When anyone needs to support the system 12 months later, everything is there.

Deliverable: Architecture Doc shared and approved before build begins
20-Point Pre-Launch QA

The same QA checklist applied to every project regardless of size — trigger verification, branch logic testing, integration endpoint validation, mobile rendering checks, edge case simulation, and intentional failure testing.

Rule: Nothing goes live without a completed, signed-off QA checklist
🔧
Staging Before Production

Complex automations are always tested in a sandboxed sub-account or test contact environment before touching production. Catching a broken webhook in staging costs minutes. Catching it in production costs leads.

Principle: Every automation passes staging before touching real contacts
💡
Resourcefulness Over Overhead

Before recommending a new tool or subscription, I exhaust what you already pay for. Most businesses are under-utilising 60% of their GHL licence. I find those native solutions first — maximum results, minimum added cost.

Goal: Maximum capability from your existing stack before adding new cost
📡
Async-First Communication

Loom video updates instead of lengthy check-in calls. Shared project dashboards. Documented change logs after every session. You always know what was done, when, and why — no chasing for updates, no surprises, no wasted calls.

Standard: Loom walkthrough delivered after every completed build phase
Experience

Where I've Delivered

Selected engagements across the US, UK, Canada, New Zealand, and Australia.

GHL Project Manager
Nov 2025 – Mar 2026
🇬🇧 Home Let London Ltd — United Kingdom
Designed and implemented an end-to-end automation solution for landlord application management and property inspection workflows across the London market.
Property TechWorkflow DesignGHL
Email Marketing & GHL Automation Specialist
Apr 2025 – Jan 2026
🇺🇸 SBG Atlanta — United States
Launched email campaigns for event promotions, integrated GHL with MindBody via webhook API, and optimised checkout and lead capture flows for a professional MMA gym.
Fitness IndustryAPI IntegrationEmail Campaigns
GHL Automation Specialist
May – Jul 2025
🇳🇿 LazyMagnet AI — New Zealand
Implemented AI-powered personalised email campaigns using Make.com and Anthropic AI — building automated follow-up sequences tailored by business niche and integrated into GHL for scale.
AI AutomationAnthropic AIMake.com
GoHighLevel Expert
Dec 2024 – May 2025
🇺🇸 Vertical Marketing — United States
Led a full CRM migration from Ontraport to GoHighLevel — analysing, rebuilding, and optimising automations, campaigns, and pipelines for a digital marketing agency without workflow disruption.
CRM MigrationOntraport → GHLDigital Agency
GHL Operation Manager
Jun – Dec 2024
🇨🇦 VA Hub PRO — Canada
Managed the full CRM and automation ecosystem — from strategic planning and wireframing to A2P 10DLC compliance, custom-CSS funnel builds, and multi-tool integrations via Make.com and Zapier.
OperationsA2P ComplianceFunnels
GoHighLevel Expert
Jan – Jun 2024
🇺🇸 Agent Autopilot — United States
Built advanced automation systems for a real estate platform — deploying Voice AI (Synthflow, ZappyChat), configuring Twilio for SMS and calls, and resolving complex integration issues at scale.
Voice AITwilioReal Estate
Client Roster

13+ Businesses. 5 Countries.

From MMA gyms to property developers to AI-led agencies.

Home Let London Ltd 🇬🇧
SBG Atlanta 🇺🇸
LazyMagnet AI 🇳🇿
Vertical Marketing 🇺🇸
VA Hub PRO 🇨🇦
Agent Autopilot 🇺🇸
KerriJames — Law Firms 🇺🇸
DJ Development Group 🇦🇺
Buy Australian Property Investments 🇦🇺
Aquatyx
Coppen Solar
Everest Franchise Development 🇺🇸
The Auto Builder 🇺🇸
Let's Build Together

Ready for a CRM that
closes deals for you?

Book a free 30-minute strategy call. We'll map out exactly what your business needs and build a system that runs — with or without you.

📅  Book Your Free Strategy Call
Or email directly: iyandabdulmujeeb@gmail.com