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Your CRM, built to generate revenue and run flawlessly.

I design and build GoHighLevel systems for growing businesses and agencies. Pipelines, automations, voice AI and integrations that keep working long after launch.

Book a 30-minute strategy callWatch the builds

Abdulmujeeb IyandaGoHighLevel CRM architect. B.S. Information Technology.
Based in the Philippines, working with clients worldwide.

Live lead flowExample
01

Meta ad clicked

Lead form opened

02

Lead captured in CRM

Contact and ad source saved

03

Instant SMS sent

Personalised first reply

04

AI qualifies

Scored and routed by fit

05

Call booked

Owner notified, reminders queued

Years in IT
6+
Years on GoHighLevel
4+
Clients worldwide
13+
Countries served
5
Zero downtime across 13 account migrations
100%

Clients I have built for

ARC LondonProperty lettings, UKElite Property MarketingProperty marketing, AustraliaLazyMagnet AIAI lead outreach, New ZealandSBG AtlantaMartial arts gym, USAArtillery PhilippinesEducation, PhilippinesDJ Development GroupHome builder, AustraliaAgent AutopilotInsurance, USAVertical MarketingDigital marketing agency, USAARC LondonProperty lettings, UKElite Property MarketingProperty marketing, AustraliaLazyMagnet AIAI lead outreach, New ZealandSBG AtlantaMartial arts gym, USAArtillery PhilippinesEducation, PhilippinesDJ Development GroupHome builder, AustraliaAgent AutopilotInsurance, USAVertical MarketingDigital marketing agency, USA
VA Hub PROVirtual assistant services, CanadaAquatyxHome servicesKerriJamesLaw firm growth, USABuy Australian Property InvestmentsProperty investment, AustraliaCoppen SolarSolarEverest Franchise DevelopmentFranchise development, USAThe Auto BuilderAutomotive, USAVA Hub PROVirtual assistant services, CanadaAquatyxHome servicesKerriJamesLaw firm growth, USABuy Australian Property InvestmentsProperty investment, AustraliaCoppen SolarSolarEverest Franchise DevelopmentFranchise development, USAThe Auto BuilderAutomotive, USA

Builds you can watch

Five client systems, walked through on screen. Each one planned, built, and delivered solo.

Supporting walkthroughs

Flagship build

ARC London

Property lettings and management, UK

Planned, built, and delivered solo

Built in 6 weeks. Follow-ups, bookings, and contract steps run without staff chasing each lead. Still in use after handover.

Problem
Landlord enquiries, follow-ups, viewings, and contracts were all handled manually.
What I built
A full landlord-to-tenant pipeline with automated calls, email, SMS, and WhatsApp follow-up, consultation and viewing bookings, contract sending, a nurture track for landlords not ready to rent, and a referral system.
Tools
CRMWhatsAppSMSEmail

Elite Property Marketing

Property marketing, Australia. White-label build for the agency.

Planned, built, and delivered solo

Handles up to about 20 calls a day with room for more, with every call logged in Zoho without manual entry.

Supporting walkthroughs

Problem
Leads from three sources had to be called, qualified, and entered into Zoho by hand.
What I built
A voice AI agent that calls and qualifies leads, filters out poor fits, books qualified leads onto a calendar, and sends transcripts and lead details into Zoho automatically.
Tools
CRMVoice AIElevenLabsZapierZoho

LazyMagnet AI

AI lead outreach, New Zealand

Planned, built, and delivered solo

Every new lead gets a tailored first message automatically.

Supporting walkthrough

Problem
Outreach to new leads was generic and written manually.
What I built
A workflow that scrapes each lead's website and uses AI to write a personalized email and SMS, with a separate path for leads without a website.
Tools
CRMMake.comAnthropic ClaudeWebsite scraping

SBG Atlanta

Martial arts gym, United States

Planned, built, and delivered solo

One system serving about 1,500 members and around 50 courses, with bookings and follow-ups running without staff involvement.

Supporting walkthroughs

Problem
Bookings, no-show follow-up, member communication, and course delivery were handled manually.
What I built
Online booking with automatic no-show follow-up, a branded member community, a course library, scheduled social posting, and segmented bulk SMS and email.
Tools
CRM calendarsCommunitiesMembershipsSocial plannerSmart listsZapier

Artillery Philippines

Education and training, Philippines

Planned, built, and delivered solo

A form submission updates all three tools automatically, and coaches are alerted when a student falls behind.

Supporting walkthrough

Problem
Lead follow-up, payment monitoring, and student attendance were tracked by hand across separate tools.
What I built
Planned, proposed, and built automations connecting Typeform, the CRM, and Monday.com through Make, covering lead follow-up, payment monitoring, student attendance, and at-risk alerts.
Tools
TypeformMake.comCRMMonday.com

Every build ships with training videos

Short walkthroughs recorded for client teams, so they can run the system themselves after handover.

Case studies in detail

Two systems opened up. Expand each one to see the problem, the decisions and how it works.

Meta ad leads, scored and sent down the right path automatically.

A Queensland home builder wanted leads from Meta ads handled automatically. Meta leads don't start CRM workflows on their own, so it needed a custom fix to work reliably.

  • Built a tag-based trigger so every Meta lead starts the right automation
  • Built lead scoring that weighs lot type, budget and enquiry source into a score out of 10
  • Set up three paths: hot leads go to the priority pipeline and voice AI, warm and cold leads get a 14-day follow-up
  • Set up an AI agent with full property knowledge to qualify leads around the clock
  • Built a handoff that alerts the sales team only when a lead shows strong intent
Meta lead form submitted
Tag addedthis starts the CRM workflow
Lead is scoreda score out of 10
Score 8 to 10
Hot leadPriority pipeline and voice AI
Score 0 to 7
Warm or cold lead14-day follow-up by email and SMS
Handed to the sales teamthey are notified only when a lead is ready

Every prospect gets an email written about their own business.

The agency needed personal outreach at scale, each message mentioning the prospect's own business and written in New Zealand English. Generic sequences weren't converting.

  • Built a Make.com automation that runs the whole process whenever a new lead is added
  • Connected Firecrawl to read each lead's website and pull out services, tone and selling points
  • Connected Anthropic Claude to write a unique email for each lead in New Zealand English
  • Added a quality check so every draft is reviewed against the brief before it is sent
  1. 1

    A lead is added to the CRM

    this starts the Make.com automation

  2. 2

    The lead's website is read

    services, tone and selling points are pulled out

  3. 3

    AI writes the message

    a personal email in New Zealand English

  4. 4

    Quality check

    the draft is checked against the brief

  5. 5

    Message goes out

    it mentions the lead's own business

Tools I work with

128 tools and platforms I have built on or connected, grouped by the job they do.

CRMs

Where your leads and customers live

GoHighLevelZoho CRMHubSpotPipedriveOntraportKeap (Infusionsoft)CloseCopperClickFunnelsHouseCall ProMonday CRM

Connecting your apps

Making your tools talk to each other

Make.comZapiern8nPabbly ConnectPipedreamWebhooks and APIsCRM APICustom code in workflowsPostman

AI voice and chat

AI that answers, qualifies and books

CRM Voice AICRM Conversation AIElevenLabsRetell AISynthflowClosebotZappyChat

AI assistants and content

AI that writes, researches and creates

Anthropic ClaudeClaude APIChatGPTGoogle GeminiNotebookLMDeepSeekFirecrawlGoogle FlowSuno

Calls, texts and email

Getting your messages delivered

TwilioCRM phone and emailA2P 10DLCWhatsAppWhatsApp Business APIMailgunSendGridMailchimpInstantlyRingCentralSlackTelegram

Bookings and meetings

Calendars, appointments and calls

CRM calendarsCal.comCalendlyAcuity SchedulingMindBodySquare AppointmentsGoogle CalendarOutlook CalendarZoomGoogle MeetMicrosoft Teams

Forms and data

Collecting and organising information

CRM forms and surveysTypeformJotformGoogle FormsAirtableGoogle SheetsMicrosoft ExcelNotionGoogle DriveDropbox

Project and team tools

Keeping the work on track

Monday.comClickUpAsanaTrelloJiraBasecampMiroGoogle WorkspaceMicrosoft 365

Websites, funnels and hosting

Pages that turn visitors into leads

CRM funnels and websitesWordPressElementorWooCommerceShopifyWixSquarespaceHTML and CSSJavaScriptGitHubVS CodeHostingerCloudflareGoDaddyNamecheap

Ads, tracking and reputation

Bringing leads in and earning trust

Meta AdsMeta Pixel and Conversions APIMeta Business SuiteFacebook Lead FormsGoogle AdsTikTok AdsGoogle Tag ManagerGoogle Search ConsoleGoogle Business ProfileCRM reputation managementCRM social plannerTrustpilotHootsuiteZoomInfo

Payments, contracts and courses

Getting paid, signed and delivering

StripePayPalCRM invoices and paymentsWisePayoneerXeroCRM documents and contractsPandaDocDocuSignCRM memberships and communitiesSkoolCircleDiscord

Design, video and diagrams

Making it look good and easy to follow

CanvaInkscapeAdobe PhotoshopCapCutLoomOBS StudioLucidchartdraw.io

Modular industry blueprints

Complete systems designed for a specific kind of business. Each module works on its own and hands off to the next.

HVAC and home services

The 6-module HVAC engine

From the first call to repeat business, for heating and cooling companies.

Answers every call, day or night. Emergencies such as gas leaks or no heating go straight to the on-call team within 15 seconds. Everything else is qualified and booked.

  • Takes enquiries by phone, SMS, web chat and social messages
  • Spots emergencies and alerts the on-call team at once
  • Scores each lead by urgency, job value and readiness
  • Books the right visit: diagnostic, tune-up or estimate

Contacts customers and leads who have been quiet for 90 days or more, at a pace that keeps your messages out of spam.

  • Three groups: past customers, old quotes, old leads
  • Seasonal offers before summer and before winter
  • Three messages by SMS and email, then a slower follow-up
  • Passes anyone who replies to the voice AI

Happy customers are sent to your Google reviews. Unhappy ones are sent to you first, so you can fix the problem before it goes public.

  • A check-in text three days after the job
  • A rating question decides public review or private follow-up
  • The owner is alerted to any low rating straight away
  • A gentle reminder two days later if no review is posted

Turns happy customers into a tracked source of new jobs, with a $50 credit and a personal link for each customer.

  • Starts one day after a 5-star review
  • A personal referral link for each customer
  • Both the customer and their friend are rewarded
  • New customers join the same programme automatically

Offers a yearly maintenance plan after the first job, and keeps payment status up to date automatically.

  • Plan offered right after the first completed job
  • Spring and autumn checks scheduled every year
  • Tracks equipment age and prompts for replacement
  • Follow-up offers: air quality, duct cleaning, thermostats

A year of AC and heating promotions set up in advance, sent at a steady 100 messages an hour.

  • A full-year promotion calendar, ready to go
  • A trackable promo code for each campaign
  • Skips customers with an open job or a recent purchase
  • A reminder before the offer ends, then the code closes

Education and training

Artillery Philippines student journey

From first enquiry to enrolled student, with attendance and payments tracked.

A website interest form creates the lead, tags it, records where it came from, and sends a welcome email and text with a booking link.

  • Lead created and assigned automatically
  • Welcome email and SMS within moments
  • Ad and traffic source saved on every lead

Once a call is booked, the lead gets a confirmation and the team gets the full details.

  • Confirmation by email and SMS
  • Team alert with the lead’s answers and source
  • Reminders 24 hours, 1 hour and 15 minutes before

Attended calls move forward. Missed calls start a follow-up that gives the lead 14 days to rebook.

  • Separate paths for attended and missed calls
  • 14-day rebooking window
  • Leads who never rebook are closed off cleanly

A Typeform submission updates the CRM and the Monday.com student board together, through Make.

  • One form updates three tools
  • No copying between systems
  • Pipeline stage and student record stay in step

Attendance and payments are tracked on one board, and coaches are told when a student falls behind.

  • Attendance tracked per student
  • Payment monitoring
  • Automatic alert to the coach for at-risk students

Customer journeys and plans

Sample designs by industry. Open any of them to see the full flowchart without leaving this page.

Other blueprints:Aquatyx job dispatchMMA gym member retentionMeridian Legal conflict-check CRM

How a project runs

Plan first, test before launch. The same six steps on every project.

  1. 01

    Discovery

    We talk before anything is built.

    A structured 45-minute call covering your lead sources, current tools, team and goals. Nothing is assumed and everything is written down.

    You receive

    • Requirements document
    • Agreed scope
    • Project timeline
  2. 02

    Plan

    You approve the design on paper first.

    The whole system is mapped before a single workflow is touched: pipeline stages, naming rules, automation logic and every tool it connects to.

    You receive

    • System plan
    • Naming guide
    • Automation logic map
  3. 03

    Build

    Built in phases, in a test account.

    The essentials go in first, then automations, integrations and campaigns. Your live account is not touched until each phase is ready.

    You receive

    • Progress update after each phase
    • Video walkthroughs
    • Test reports
  4. 04

    Test

    A 20-point check before launch.

    Every trigger, branch and connection is tested with real scenarios, including what happens when something goes wrong.

    You receive

    • Completed 20-point checklist
    • Failure scenario tests
    • Your sign-off
  5. 05

    Launch

    Go-live, then a proper handover.

    The first live runs are watched closely. Then you get everything your team needs to run the system without me.

    You receive

    • Step-by-step guides
    • Training videos
    • Change log
  6. 06

    Improve

    30 days of tuning after launch.

    I keep watching the system for a month, fix anything unexpected, and finish with a review call on what to improve next.

    You receive

    • 30 days of monitoring
    • Review call
    • Improvement plan

Standards on every build

One naming system

Every tag, workflow and field follows the same documented pattern.

Tested before it goes live

New automations run in a test account before they touch a real contact.

Documentation kept current

Plans, logic maps and a change log, updated as the system changes.

Video updates, not meetings

You always know what was done, when and why.

Services and pricing

Pick what you need and send the request. Prices are in US dollars.

Monthly support for a CRM you already have.

Starter

$350/month

Up to 8 hours a month

  • Workflow and automation fixes
  • Pipeline and CRM maintenance
  • Email and SMS template edits
  • Monthly 30-minute check-in call
  • Reply within 48 hours

Growth

$700/month

Up to 20 hours a month

  • Everything in Starter
  • New simple automation builds
  • Funnel and form updates
  • Contact and list management
  • Weekly video progress updates
  • Reply within 24 hours

Scale

$1,300/month

Up to 40 hours a month

  • Everything in Growth
  • Full CRM management
  • Complex automation builds
  • Multi-channel campaign management
  • Strategy call every two weeks
  • Same-day reply

Choose a service, add a few details, and send. Projects of $4,500 or more start with a short call. Payment details are agreed once the scope is confirmed.

Questions clients ask first

Something else on your mind? Message me on WhatsApp.

Do I need to already have a CRM?

No. I can set one up from scratch, or audit and rebuild the one you already have.

Can you run my ads and my CRM, or just one?

Either. Most clients get the best results when both are built together, because the follow-up is designed around the leads the ads bring in.

How long does a build take?

It depends on scope. A starter build takes about a week and a full build takes 3 to 5 weeks. You get a phased timeline before any work starts.

What happens after launch?

You get a handover guide and training videos. If you want ongoing changes and monitoring, there is a monthly care plan.

Do you work with agencies?

Yes. I do white-label builds and reusable snapshots for agencies, delivered under their brand.

What time zones do you cover?

I am based in the Philippines (GMT+8) and work with clients in the US, UK, Canada, Australia and New Zealand.

Ready for a CRM that closes deals without breaking?answers every lead in seconds?books calls while you sleep?your team can actually run?

Book a 30-minute strategy call. You leave with a clear picture of what to fix first.

Book a 30-minute strategy callWhatsAppEmail

What we cover on the call

  • System reviewWhere leads stall or get lost in your current setup.
  • Deliverability checkWhether your texts and emails are reaching people.
  • Tool clean-upWhich tools you can drop and what the CRM can take over.
  • Build planA step-by-step plan for what to build first.