Fitness Studio — Member Journey Flow

From first ad impression to active paying member — lead capture, trial class, onboarding, and retention
🏋️ Industry: Fitness & Wellness
📢 Marketing / Lead
🖥 Front Desk / Sales
🏋️ Coach / Trainer
💰 Billing / Retention
📱 Sees Instagram Ad
Or referral / walk-in
⚡ Lead Captured
GHL form / landing page
GHL Auto
🏷 Tagged by Source
Instagram / Referral / Walk-in
GHL Workflow
📩 Free Trial Offer SMS
Auto-sent within 5 min
GHL Auto
🔁 Re-engagement SMS
If no show after 30 days
GHL Sequence
📅 Trial Class Booked
GHL calendar / front desk
Showed
Up?
Yes ↓No →
🗣 Post-Trial Consultation
Goals + membership walkthrough
Joins as
Member?
Yes ↓No →
✅ GHL Pipeline Updated
Lead → Active Member
Auto
📩 No-show Follow-up
Reschedule SMS sent
🏋️ Conducts Trial Class
Assessment + intro session
📋 Fitness Assessment Saved
Logged in Airtable
Airtable
📅 Training Plan Created
Assigned to member record
💪 Active Sessions Running
Progress tracked in Airtable
Goal
Reached?
Yes ↓Next →
🏆 Milestone Updated
Auto in Airtable
Auto
💳 Membership Fee Collected
Monthly / Annual
🧾 Receipt + Welcome Email
Auto-sent via GHL
GHL Auto
⏰ Renewal Reminder
7 days before expiry
Airtable Auto
💎 Upsell — Personal Training
Triggered on goal completion
GHL Sequence
Marketing / Lead
Front Desk / Sales
Coach / Trainer
Billing / Retention
Automated step
Decision point